Channel Design plan Term Paper Example | Topics and Well Written Essays - 1000 words

Channel Design plan - Term Paper Example A good channel distribution plan identifies the market segment that the products target, the preferences of the target customers, various market conditions and describes the appropriate structures that ought to be put in place so as to ensure efficient distribution of goods and services (John, 2002). Channel design planning enables products to grow from obscurity to become internationally recognized brands. This has made channel design planning one of the most demanded strategies in marketing in the contemporary world. The main essence of marketing channels is about making products and services available to consumers conveniently when, where and how they need them. A distribution channel entails a lot of strategies, most of which the consumer is not aware about because the consumer is only interested in getting the final product (Louis and David, 2000). The channels consist of very complex and dynamic systems which include distribution centers, technologies and strategies that are al l aimed at ensuring the customers can access the products and service more conveniently. This plan will focus on creating a channel design for my new business dealing in interior design. This is a new business that I have set up by establishing an interior design company. In this company I intend to create decor products for homes and sell the same on the website of my company. I also intend to offer a wide range of services relating to interior design. There is already an existing market for interior design with few companies already existing I the industry. The problem however is that the distribution channel is not well designed. Having my own channel design plan will make my business stand out and benefit more from because it will be much easier for me to get my services and other products to the target customers. I decided to take my company to the internet because this is turning to be one of the easiest ways to get products to consumers. More and more consumers are becoming a ware of buying goods from the internet making e-commerce one of the most popular business transactions. By selling my products on the internet I will be reaching out to consumers directly without the need of going through traditional middle men in the supply chain. This will make my products cheaper and attractive to my target consumers. A detailed analysis of the design plan is as shown below. The Market to be targeted by the new business Interior design is an emerging field that is gaining ground with a few established companies already offering their services to consumers. My new business hopes to grow quickly and become one of the leading businesses in the industry. In order to achieve this, it is important to identify my target consumers so as to be aware of the market segment that the business will be focusing on. The main consumers in the interior design industry include the real estate investors, home owners, event planners among others. There is a huge demand for decor mate rials, interior design advice among other services. Given this huge market the industry has, my business will only focus on events planners as the primary market segment. These events planner include planners of wedding receptions, birthday parties and other gatherings that need decor products. Since most of my products will be sold on the internet, a huge chunk of this segment will

Childhood Education Essay Example | Topics and Well Written Essays - 3000 words

Childhood Education - Essay Example In a junior primary setting, which is the topic of my interest and study, I would like to put forth the key elements that constitute a high quality and effective program. Before I list these key elements, I would like to take the reader through the role and importance of early education and the various theories propounded by experts that have led to the formulation of the key elements. Studies by researchers on human brain development have indicated that the highest number of neurons is formed from birth to six years of age (R.W. Williams and K. Herrup, Ann. Review Neuroscience, 11:423-453, 1988). This is the period when a child requires the maximum amount of nutrition, care and attention, which if not provided hampers the development of a child. Early childhood education and early childhood educators, including parents, thus play a pivotal role here by providing scope for emotional, social, cognitive, sensory, communication and physical development in a child. The approach for any early education system should be such that it helps a child not just to learn his subject but also to improve motor skills, develop emotionally and socially. Much research has been done by varied experts on ECE and many theories to improve education and enhance the experience of learning have been proposed. These include the maturationist theory that believes development to be a biological process, which occurs naturally over time (proposed by Arnold Gessell; popularized by Maria Montessori and Jacques Rousseau). This theory believes that children get ready for primary school in their own time and parents and caregivers only need to patiently wait till they can recite the alphabets and numbers. If such a stage does not come at the right age, children can be sent to transitional kindergartens. The Montessori Method developed in early 1900 is an offshoot of this. Developed by Dr. Maria Montessori, it believes that till the age of six, the focus should be on individual paced learning. Small children should first be encouraged towards practical skills like buttoning and towards good manners. Life skills not just improve hand eye coordination and increase attention span in children; they also give children independence to do certain tasks on their own. The Environmentalist theory (John Watson and Skinner), on the other hand, proposes that a child's environment shapes the way he learns and behaves. Readiness for kindergarten thus occurs when a child responds well to that environment and behaves well with other children. The learning theory is another very popular theory today, whereby it is believed that children learn well when they interact with their environment and the people around them. Today the learning theory is quite popular, and many ECE experts propagate its advantages along with a mix of a little of other theories. The key ingredients constituting a high quality effective education programme Given the amount of research and number of theories, it is still imperative that an early childhood educator puts into practice what is best for a particular group of children. Early education is not about mastering academic skills. It is about developing holistically, as a social being. It is about being physically able to do certain things, about being emotionally